Minna Parikka's Mentoring Program

Minna Parikka’s New Mentoring Program for New Designers

To celebrate Helsinki Design Week, shoe designer and entrepreneur Minna Parikka opens the call for her brand-new mentoring program. Eight applicants will be selected to receive personal sparring with Minna on themes of design, product development, or entrepreneurship.

“The design field has given me so much joy and adventure throughout my 20 years as an entrepreneur. I feel now is the right moment to give back to the industry that enabled me to build my career from scratch. I hope to find eight motivated designers at the beginning of their journey, whom I can nudge in the right direction – or at least share my perspective, shaped by years of experience.” – Minna Parikka

The mentoring program offers a unique opportunity to gain valuable support and insights to develop your idea, product, or business – whether it’s just a sketch or already a more advanced project.


What: A 60-minute personal consultation and sparring session with Minna

Where: MINNA MINNA office / Pohjoisesplanadi 35, Helsinki

When: November–December 2025

Application period: September 3–17, 2025


To apply, send a free-form application including an introduction of yourself and your idea, visual material of your work, and a clear description of what you do and what you aim to achieve in the long term. Please also share the topics you’d like to discuss with Minna during the mentoring session.

Submit your application by September 17 to: hello@minnaminna.com

Welcome to apply!