MINNA MINNA is a Finnish footwear brand creating expressive, beautifully crafted shoes designed for real life. Made to be worn every day and loved for years, our collections balance playful design with lasting comfort, bringing a little more joy to every step, while using more natural and recycled materials.

Founded by renowned Finnish shoe designer Minna Parikka, MINNA MINNA marks a new chapter: one shaped by experience, curiosity and a desire to rethink how beautiful shoes can be made.

Minna Parikka is the mother of MINNA MINNA. After 17 years spent building the successful Minna Parikka shoe brand known for its celebrity-loved Bunny Ear sneakers, she’s ready to reinvent herself as a designer.

With more than 25 years in the footwear industry, she has seen every side of luxury shoe production. Today, that experience shapes a different approach: one that celebrates creativity while making better choices about the materials and methods behind every pair.

"I feel like my life mission is to create everyday entertainment. The easiest way to put a smile on your face is to wear something fun.

Inspiration comes from an active life where I feel, see, hear and experience a large scale of things. Larger the spectrum deeper the motivation to create something special. 

When it’s the time to design the process happens very fast. It’s just me, pen, paper and silence and the ideas start to pour in. It feels more like channeling and intuition is a key element. Voice of reason steps in later when new components and materials are selected to turn the ideas into reality.”

- Minna Parikka

Minna is a popular first name in Finland that has its roots in “love and protection”. In Japanese minna means “everyone”.

The MINNA MINNA double heart icon represents self-love and love for others. It's a small reminder that the choices we make can have a positive impact on the people around us and the world we share.

We believe you should know exactly what you're stepping into, which is why every pair of MINNA MINNA shoes comes with a full list of the materials used to make it.

Our shoes are made from as many natural and recycled materials possible, including chrome-free leather, natural rubber soles, wooden and recycled plastic heels, while avoiding unnecessary toxins.

Our goal is simple: create beautiful shoes with as little virgin plastic as possible without ever compromising on comfort, quality or longevity. Making them better for the planet and for you.

Life rarely stands still, and your shoes shouldn't hold you back.

Comfort sits at the heart of every MINNA MINNA design. Every last, material and component is carefully chosen to create shoes that feel soft, supportive and effortless from morning to night.

We believe getting dressed should feel easy, and putting on your favourite shoes should instantly lift your mood!

All MINNA MINNA shoes are made in Spain with long-term trusted partners who share our commitment to changing how shoes are made. We manufacture all products using European-sourced components, ensuring high standards in quality and sustainability.

When your MINNA MINNA or Minna Parikka shoes have taken their last steps, you can return them to us so that our Spanish partners can reuse them to make future MINNA MINNAs.