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Privacy & Cookies


This policy describes which personal data Minna Parikka Shoes Oy (“Minna Parikka”) collects of you and how they are used. This policy also describes how we use cookies on our website.


We handle personal information which is received from you or which we have collected by using cookies on our website, in order to administer your purchases and fulfill our obligations to you as our customer. Personal information handled by Minna Parikka includes:

  • Identification and contact details, such as name (first and last name), address information, phone number, and email; 
  • Information about orders, such as payment information and transactional data, purchased products and information related to them, information concerning processing orders, deliveries and returns and your IP address;
  • Customer service information, such as contacts and customer feedback;
  • Customer event information, such as registration to customer events and general photos of customer events;
  • Marketing information, such as marketing consents or bans;
  • User data for electronic services, such as a username and a crypted password; and
  • Behavioral information and technical identification information, tracking online behavior and monitoring Minna Parikka’s services, such as through cookies or equivalent technical identifiers, and information to be collected can be your IP address, visited pages and websites, browser type, session time and duration.

Providing certain personal data is a requirement necessary to enter into a contract and without providing them you cannot buy from the webstore or register there as a user.

Minna Parikka collects two types of information from users and customers: (i) personal data; and (ii) Technical Data. Although we do not normally use Technical Data to identify you as an individual, you can sometimes be recognized from it. In such situations, Technical Data can also be considered personal data under applicable laws. 


There are several purposes for the processing of your personal data by Minna Parikka:

  • To provide our services and carry out our responsibilities arising from an agreement with you

Minna Parikka processes your personal data in the first place to be able to deliver our services and products to you and to run, maintain and develop our businesses. We use the data for example to handle your payments or any refunds (where applicable) and to provide our partners (e.g. our franchisees) with the information necessary for the delivery of services and products and marketing of products. If you contact our customer service, we will use the information provided by you to answer your questions or solve your complaint. In order to ensure that our services and products are in line with your needs, these data can be used for things like customer satisfaction surveys. We might also request another party to do this for us.

  • For customer communication (including marketing)

Minna Parikka processes your personal data to contact you regarding our products and services and to inform you of changes to our products and services. Your data are also used for research and analysis to improve our products, services and our websites. We may also use your data entered on our websites in certain cases to send information and marketing communication by e-mail, provided that you have given us consent to that or other legitimate grounds for such marketing communication exists.

  • For quality improvement, trend analysis and customer services

We may also process information about your use of the services to improve the quality of our services and products e.g. by analyzing any trends in the use of our services. When possible, we will do this using only aggregated, non-personally identifiable data. We may use personal data for customer care and for providing customer services and facilitating customer communication.

  • Legitimate grounds for processing and storage limitation

Minna Parikka processes your personal data to perform our contractual obligations towards you and to comply with legal obligations. Furthermore, we process your personal data to pursue our legitimate interest to maintain and develop our businesses.

We store personal data only as long as necessary for the purposes set out in this Privacy Policy. Once the data is no longer necessary, we delete or anonymize it as soon as possible.

  • Processing is necessary for the performance of a contract which Minna Parikka has with you or in order to take steps at your request prior to entering into a contract;
  • You have given consent to the processing of your personal data for one or more purposes;
  • Minna Parikka’s legitimate interest in the marketing, including direct marketing, of its products and related events and services;
  • Minna Parikka’s legitimate interest in security, risk management and the prevention of abuse, for example in the case of e-commerce;
  • Minna Parikka’s legitimate interest in monitoring and developing its business;
  • Processing is necessary for compliance with a legal obligation to which controller is subject. 

We may collect personal data from our customers and visitors in a variety of ways, including, when they register to our services or purchase products, when they transact in one of our stores or the stores operated by our franchisees or in our webstore, when they submit customer feedback, claims or other communication or when they subscribe to a newsletter or fill out a form. Further, please note that we also collect details of any transactions and payments you carry out through our services or webstores. We will collect personal data from customers and visitors only if they voluntarily submit such information to us or carry out transactions or payments through our services or sites. We may also update and supplement personal data with information provided by third parties in accordance with applicable data protection laws.

We and/or our authorized third-party service providers, may automatically collect Technical Data when you visit or interact with our services or sites. Technical Data may include the browser name, the type of computer or device, time spent on website, interaction with the services, URL of the website you visited before and after visiting the services, the time and date of user visits, surfing habits, IP address, operating system and the Internet service providers utilized and other similar technical information.


We use various technologies to collect and store information when you visit a Minna Parikka website, such as, including cookies. Cookies allow us to calculate the aggregate number of people visiting our websites and monitor the use of the websites. This helps us to improve our websites and better serve our users. We also use cookies that make the use of the website easier for you, for example by remembering usernames, passwords and (language) preferences. We also use tracking and analytics cookies to see how well our services are being received by our users.

You may choose to set your web browser to refuse cookies, or to alert you when cookies are being sent. If you do so, note that some parts of our sites and services may not function properly. For more information about cookies and how to delete them, visit

Our websites use Google Analytics and other web analytics services to compile reports on visitor usage and to help us improve our sites and services. For an overview of Google Analytics, please visit You can opt-out of Google Analytics with this browser add-on tool:


Minna Parikka may transfer your personal data to countries outside the European Union and the European Economic Area. When we transfer any data to a country for which no adequacy decision of the European Commission exists, such transfer will be subject to the provisions of the standard data protection clauses adopted or approved by the European Commission according to the Article 46 paragraph 2 point (c) or (d) of the General Data Protection Regulation or other protection under the General Data Protection Regulation. If you wish to know more about the safeguards of the international transfers of your personal data, you may contact us via the contact details below.


We only share your personal data within the organization of Minna Parikka if and as far as reasonably necessary to perform and develop our services, e.g. with our customer service and marketing employees. 

We share the personal information with:

  • Technical partners
    • Coding service providers
  • Payment service providers and courier services
    • Matkahuolto
    • Paytrail Oyj
    • Paypal
    • DHL
    • POSTI
  • Marketing service providers, platforms and other service providers
    • Shopify
    • Knowit
    • MailChimp
    • Klaviyo
    • Nosto
    • Hotjar
    • Pinterest
    • Google Analytics
    • Google Adwords
    • Google Tag Manager
    • Gmail
    • Facebook
    • Instagram
    • Iconosquare

We do not share your personal data with third parties outside of Minna Parikka unless one of the following circumstances applies:

  • It is necessary for the purposes of this Privacy Policy

To the extent that third parties (such as the franchisees of Minna Parikka) need access to personal data to perform services and offer products for sale, Minna Parikka has taken the appropriate contractual and organisational measures to ensure that your data are processed exclusively for the purposes specified in this Privacy Policy and in accordance with all applicable laws and regulations. Furthermore, we may provide your personal data to our affiliates or other trusted businesses or persons to process it for us, based on our instructions and in accordance with our Privacy Policy and any other appropriate obligations of confidentiality and security measures.

  • For legal reasons

We may share your personal data with third parties outside Minna Parikka if we have a good-faith belief that access to and use of the personal data is reasonably necessary to: (i) meet any applicable law, regulation, and/or court order; (ii) detect, prevent, or otherwise address fraud, security or technical issues; and/or (iii) protect the interests, properties or safety of Minna Parikka, our users or the public as far as in accordance with the law. When possible, we will inform you about such processing.

  • For other legitimate reasons

If Minna Parikka is involved in a merger, acquisition or asset sale, we may transfer your personal data to the third party involved. However, we will continue to ensure the confidentiality of all personal data. We will give notice to all customers concerned before the personal data are transferred or become subject to a different privacy policy.

  • With your explicit consent

We may share your personal data with third parties outside Minna Parikka for other reasons than the one mentions before when we have your explicit consent to do so. You have the right to withdraw this consent at all times.

  • Right to access

Minna Parikka offers you access to the personal data we process. This means you can contact us asking us to inform you about your personal data that we have collected and processed and the purposes such data are used for. We may refuse or charge a processing fee if your requests are manifestly unfounded or excessive, in particular, because of their repetitive character.

  • Right to correct

You have the right to have incorrect/unprecise, incomplete, outdated, or unnecessary personal data we have stored about you corrected or completed by contacting us.

  • Right to deletion

You may also ask us to delete your personal data from our systems. We will comply with such request unless we have a legitimate ground to not delete the data. After the data have been deleted, we may not immediately be able to delete all residual copies from our active servers and backup systems.

  • Right to object

You may object to the certain use of your personal data if such data are processed for other purposes than necessary for the performance of our services or for compliance with a legal obligation. You may also object any further processing of your personal data after prior given consent. If you object to the further processing of your personal data, this may lead to fewer possibilities to use our websites and other services. You have the right to opt out of receiving electronic direct marketing communications from us by clicking on the opt-out link provided in all marketing communications we send you, and choosing not to receive marketing communications from us in the future. You also have the right to prohibit us from using your personal data for direct marketing purposes, market research and profiling by contacting us on the addresses indicated above.

  • Right to restriction of processing

You may request us to restrict certain processing of your personal data. If you restrict certain processing of your personal data, this may lead to fewer possibilities to use our websites and other services.

  • Right to data portability

You have the right to receive your personal data from us in a structured, commonly used format in order to transmit the data to another controller.

  • Right to withdraw consent

If you have given consent to process your personal data for a purpose, that consent can be withdrawn.


You may use these rights by sending a letter or e-mail, including your name, address, phone number and a copy of a valid ID to us on the addresses set out above. If your request regards personal data in a cookie, you have to enclose a copy of the said cookie. We may request the provision of additional information necessary to confirm your identity. We may reject requests that are unreasonably repetitive, excessive or manifestly unfounded. 

In case you consider our processing activities of your personal data to be inconsistent with the applicable data protection laws, you have a right to lodge a complaint with the supervisory authority for data protection. In the European Union, the complaint can be made in particular in the country of your habitual residence, place of work or of an alleged infringement of the General Data Protection Regulation.


We will take all reasonable, appropriate security measures to protect Minna Parikka and our customers from unauthorized access to or unauthorized alteration, disclosure or destruction of personal data we hold. Measures include, where appropriate, encryption, firewalls, secure facilities and access rights systems. Should despite of the security measures, a security breach occur that is likely to have negative effects to your privacy, we will inform you about the breach as soon as reasonably possible.


Minna Parikka reserves a right to modify the privacy and cookie policies from time to time. Once we publish the changes, the date in the upper corner of the privacy and cookie policy shall be changed to a date on which the changes become valid. 


Should you have any questions concerning the privacy and cookie policy, please contact us by email: