Welcome to the world of MINNA MINNA – a shoe universe in the heart of Helsinki, where creativity and responsibility meet. The store interior is designed by Minna herself, and every detail reflects the brand’s playful yet refined aesthetic.

“Store concept design is a true passion of mine. This space became something special – a new home for all the shoes I design.”
– Minna Parikka

The space blends the original atmosphere of the historic building with modern, sustainable materials. The walls are painted in custom lilac and light grey hues using non-toxic, plastic-free paints created especially for this flagship, forming the signature MINNA MINNA ambience.

The floor is crafted from hand-cut Forbo linoleum made of natural materials. Minna’s flowing, pearl-string-inspired pattern guides visitors through the space like an underwater story.

Step inside, be inspired, fall in love – and discover your own MINNA MINNA moment.

MINNA MINNA Flagship Store
Pohjoisesplanadi 35, Helsinki
Mon–Fri 11–18
Sat 10–18

Christmas holiday times:

24-26th of December: closed

31st of December: 11am-3pm

1st of January: closed

6th of January: closed